Experienced in market sizing, competitive landscape, market research, segmentation, value proposition, journey maps, KOL engagement, congress support, forecasting, budgeting, advocacy and PR

Expertise in packaging, and logo design, target product profiles (TPP), scientific narrative, campaign development, congress support, advisory boards, digital engagement (website development, SEO, programmatic email, social media, multichannel)

Align products to deliver value, assess product capabilities and gaps, value proposition, roadmap, developing go-to-market and implementation plan, define minimum viable products (MVP), designing and directing pilots to deliver value and personalized data driven approach. Experienced with marketing automation, CDP, ML and AI for a modern marketing approach